Communication in Politics

During the 2008 Presidential election, Mr. Obama has been very successful at using the internet to organize political campaigns and raise funds for his campaign. Many people believe that the way internet was used by Obama campaign team was never seen in the history of the U.S elections
The article touches on how well the internet was used by Obama during the 2008 presidential election. Mr. Trippi, a former campaign manager for Howard Dean, a Democratic Presidential candidate, believes that internet was the main reason why Obama won the election. He adds that “Mr. Obama used the Internet to organize his supporters in a way that would have in the past required an army of volunteers and paid organizers on the ground.” The article talks about how cost- effective it was to use the internet instead of television to communicate with voters. Trippi continues that “The campaign’s official stuff they created for YouTube was watched for 14.5 million hours”. “To buy 14.5 million hours on broadcast TV is $47 million.”
It is true that the Obama campaign team who were leading the entire campaign process have used the internet at its best to mobilize volunteers, raise funds, inform people about their agendas, attack Obama’s opposition candidate to gain political points and collaborate with politicians in order to get their endorsement. Obama has succeeded to divert the attention of people from television to the internet. Access to internet has become so easy that you can use your cell phone anywhere to find out about the news or any event.

Work Cited:
Miller, Claire Cain. Bits. 7 November 2008. 21 February 2010 .