Thursday, February 25, 2010

Collaboration with Campaign Teams in California

The Central Desktop is a company based in Pasadena, California that delivers collaboration platform for teams to “connect, share, collaborate and manage operations both internally and externally on customizable web workspace.” The company provided Obama campaign with its services during the 2008 election.
The article, by Central Desktop Company, casts light on the success Obama campaign achieved in California which was considered to be the biggest challenge for the campaign team to mobilize, and update campaign volunteers about the progress of campaign and new tasks to do. With the help of technology, the Obama Campaign team used Central Desktop along with other technology tools to manage the process of hiring, managing and sharing critical information with 1000's of precinct captain volunteers hired to drive their neighbors to the polls for the Presidential primary.” The Obama Campaign team enlisted “over 6,000 precinct captains (all volunteers) to take to the streets and the phones to drive their neighbors to the polls to vote for Obama.”
The use of technology to share information at no time with minimal effort and a very cost effective way, shows that the world has become so small that people are able to reach people they have never seen or heard of and pass their messages without seeing or hearing from them. Technology has revolutionized which makes it easy for human kind to expand and enrich their knowledge through reaching people with technology. This will also pave the way for people to engage in dialogue in order to understand each other in a better way.

Work Cited:
Central Desktop. 8 February 2008. 21 February 2010 http://www.centraldesktop.com/press-releases?id=21

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